New brand, new website, same formula for success
Rosenheim, July 2026
The SOCCA GROUP’s athletics division is launching under a new name: ATHLETICSTOURS. With a newly developed website, a clean design and significantly improved user navigation, the new brand brings together everything athletics clubs and training groups need to plan their next training camp – making it quicker to find, easier to book and consistently tailored to the requirements of athletics.
From a tried-and-tested slogan to a new brand
For over 20 years, the SOCCA GROUP has been synonymous with professionally organised training camps at top locations across Europe. What was previously run under the ‘Travelling to Success’ brand for the athletics division now has a new home in ATHLETICSTOURS: a brand designed exclusively for athletics – offering even greater visibility, improved quality and the same in-depth local knowledge that our athletics clients have come to value over many years.
ATHLETICSTOURS showcases what we stand for. Because ‘Travelling to Success’ is not just the promise we make to the outside world, but the mindset with which our team works every day to deliver the perfect training camp experience.
A platform with expertise in athletics
With www.athleticstours.com, athletics clubs and training groups now have a new resource at their disposal that is tailored precisely to their needs. The new, clearly structured design provides a better overview of locations, facilities and services – and makes it noticeably easier to find the perfect training camp highlight during the build-up to competitions.
The improved user experience ensures that coaches and club officials can find, with just a few clicks, exactly the information they need for their planning: from the quality of the facilities and specifications for various athletics disciplines, through to accommodation and training-related services.
“With ATHLETICSTOURS, we are giving athletics the platform it deserves – clear, modern and consistently tailored to the needs of our clubs. This is an important step in our strategy to drive every sport forward through full specialisation,” explains Tobias Brunner, Director of Marketing.
ATHLETICSTOURS: Excellent training camps at 80 top locations
With over 80 carefully selected venues across Europe, ATHLETICSTOURS is setting new standards for professional athletics training camps. Whether it’s elite sport or targeted youth development – clubs and training groups will find facilities and conditions at ATHLETICSTOURS that are precisely tailored to their training objectives.
With ATHLETICSTOURS, the SOCCA GROUP is consistently pursuing the path it has set out on: following SWIMTOURS and TENNISTOURS in 2025, athletics is now also getting its own, bespoke platform. In this way, sport by sport, a portfolio of specialised brands is emerging, all of which uphold the same promise: Travelling to Success. For ATHLETICSTOURS, this means, in concrete terms, being a reliable partner for athletics clubs that want to reach the next level at top venues across Europe. More focus, more quality, more ATHLETICSTOURS – the journey to success continues.
