SOCCATOURS further extends its European market leadership with expansion into Norway
Rosenheim, June 2026 – SOCCATOURS is continuing its international growth trajectory and expanding into Norway. By entering the market, Europe’s leading provider of football training camps is further expanding its presence in Northern Europe and tapping into an attractive market with high demand for professionally organised training camps abroad. Norwegian clubs will now have access to SOCCATOURS’ entire training camp portfolio – from selected destinations in Spain and Italy to other established training regions in Europe.
The expansion is part of SOCCATOURS’ long-term internationalisation strategy and underlines the company’s ambition to further consolidate its leading position in the European market for training camps and sports travel.
Attractive source market with high potential
Norway offers ideal conditions for training camps abroad: a strong football culture, a long winter period and a high willingness to travel among clubs.
The demand for professionally organised training camps is constantly increasing, particularly in the ambitious amateur sector and in women’s football – which accounts for an above-average proportion of all football in Norway.
With over 2,000 organised training camps per year, SOCCATOURS brings extensive experience and operational strength to the new market.
Clear premium positioning
SOCCATOURS also consistently pursues a premium strategy in Norway. The focus is on:
- Carefully selected destinations
- High-quality hotels and training infrastructure
- Organised test matches at a suitable level
- Personalised support and full-service processing
Sales are primarily made directly to associations and combine digital processes with personalised advice.
“The next logical step in our internationalisation”
“The expansion to Norway is the logical next step in our internationalisation strategy,” explains Marcus Häusler, CEO of SOCCATOURS.
“In recent years, we have successfully expanded our market position in several European markets. With Norway, we are now tapping into another very attractive and well-organised football market with high demand for international training camps. Our aim is to have a long-term presence here too and offer clubs the same high standard of quality that our customers are already familiar with from other markets.”
Launch with own Norwegian platform
SOCCATOURS has launched its own Norwegian website to mark its market entry. This serves as a central platform for training camp inspiration and destinations, transparent offers and direct contact and advice options.
For the launch, SOCCATOURS is focusing specifically on the needs of Norwegian clubs, with a direct approach, individual advice and fast and reliable support in the sales process.
With its entry into the Norwegian market, SOCCATOURS is consistently pursuing its path as an international partner for football clubs and laying the foundations for further growth in Northern Europe.